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Content Marketing Agency

Content sits at the centre of any digital marketing strategy. Whether that’s a unique and well-researched articles providing value to your target audience or a local interest piece to connect with a local market.

We specialise in creating content marketing strategies that drive growth.

Transform Your Business with content marketing

Done right, content marketing can drive more leads into your sales pipeline, build your brand and connect with your target audience. That’s where Analogue come in.

There’s no one-size fits all approach, and the range of outcomes that content strategy can help you achieve is as broad as there are types of content. We’re experienced in creating well-rounded, objective driven strategies. We’ll turn your businesses blog into a powerful marketing tool, which powers up the rest of your website, gives you sharable, engaging content and helps improve your brand authority.

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Create meaningful & impactful growth with a creative content marketing strategy

Want to discover how content can support your business objectives? There are many ways to produce content, and many use cases, too. 

Competitor Research

Understanding how your competitors are doing things allows us to understand where to take inspiration and where the opportunity to differentiate is. We’ll use all the tools at our disposal to look deeply into the type of content your customers love.

Crafting the right content

Once we identify the opportunities and challenges that content can help you address, it’s time to create the most engaging type of content. Whether that’s a long form article, interactive data or even a series of videos. 

Distribution & promotion

Content without promotion is the fastest way to waste your budget. So before we create any content, we clearly identify the correct channels for distribution and the best way of promoting your content. 

An Expert Approach To Content Marketing

We use content to solve problems and tap into new opportunities. We follow a simple process that helps us to create content that works.  

 

01. Research

Understanding your market, your objectives, resource and results that matter most to you is central to our process. By creating this strong foundation, it allows us to ensure we create an impact.

02. Content Types

Although we’re far from formulaic, having the right structures in place to allow for consistency and efficiency is essential. Once we uncover a solid  strategy, it’s vital that we can scale and adapt without friction.

03. Publishing schedule

Depending on your ambition and the competitiveness of your objectives, we’ll establish the best publishing frequency. For less competitive industries we wouldn’t need to produce as much as a highly competitive niche. We’re ready to scale accordingly and advise on the best approach.

04. Implement

When it comes to the day-to-day, we’re experts in meeting deadlines and operate like a busy newsroom. In fact, our team includes qualified Journalists who have a background in both traditional and digital publishing.

05. Learn & Scale

As with all our services, understanding performance and iterating our strategy inline with what the data tells us is vital to both our relationship and the outcomes we produce. 

Reimagine & enhance your marketing-mix

Our work

Connecting with businesses across a vast range of sectors via The Business Journal.

We worked in collaboration with digital publication The Business Journal to craft a content marketing strategy that would make the best businesses want to work with them.

As well as identifying the sectors and regions to focus on, we created strong content guidelines and a publishing schedule which allowed them to scale their LinkedIn reach from 0 to over 300,000 a week.

Our strategy also lead to over 50,000 monthly readers many of which include senior professionals from their target sectors. 

Reimagine & enhance your marketing-mix

Transform your business with content marketing

We love exploring new industries and creating effective content marketing strategies for our clients. We’ve achieved incredible results across a range of industries and are ready to support you, too. Get in touch today to find out what we can do to your bottom line.

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